SILABUS “Theory and practice of art media”

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About Course

Course objectives: introduction to the educational process of the basic system of theoretical concepts of modern media, allowing to consciously interpret the practices of modern media; formation of skills in researching the information space and critical thinking, development of skills in using media practices through project activities.

Course objectives:

-forming ideas about the development of research on the information space and its channels, the ability to theoretically and empirically analyze audiovisual media;

-mastering the methods/techniques of critical thinking, analysis of pragmatics, semantics, syntax of media text;

-determination of their features and significance in the structure of the text;

-mastering the categorical apparatus of modern media criticism;

-developing skills of semiotic analysis of media representations of contemporary culture, orientation in the issues of public broadcasting and media influence technologies.

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What Will You Learn?

  • Have the skills to analyze the modern media space, be able to critically evaluate a media product;
  • Identify, verify and summarize information about various contexts of cultural practice, determine the degree of their relevance using relevant sources, information, communication tools and visual technologies;
  • Interpret cultural sources (material, printed, visual, artistic) using special literature and specific methods, and make reasoned statements about their content.

Course Content

Lecture 1: The phenomenon of multimedia. Genesis and evolution of multimedia technologies. Multimedia and hypertext.
Sociocultural aspects of multimedia development, a general introduction to multimedia products and tools for their development, and the application of multimedia technologies in various fields of activity, especially in the arts, education and culture.

Lecture 2: Digital culture and digitalization of museum activities. Digital music and theater.
Issues of introduction of digital and communication technologies in the sphere of culture, art and museum activities. Study, preservation, dissemination and consumption of cultural property through these technologies. Digitalization of the cultural organization and the recording of cultural objects and cultural property.

Practical lesson: Defining the basic categories of digital culture.
Objective of the class: To work out the concepts of “digital art” and “digital culture”, “media” and “media art culture”. To have the skills of analyzing the modern media space, to be able to critically evaluate a media product. Have the skills to analyze the contemporary media space, be able to critically evaluate a media product.

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