An award-winning Scotland-based Sicily-born law academic with a passion for emerging technologies, Professor Dr Guido Noto La Diega if Full Professor of Intellectual Property and Technology Law at the University of Stirling, where he coordinates the IP and Media Law courses, directs the Just AI Lab; serves as Deputy Chair of the Equality, Diversity, and Inclusion Committee; and carries out research at the Centre for Research into Information, Surveillance & Privacy (CRISP). Professor Noto La Diega’s work is animated by the conviction that the law should steer the development of technologies in a socially just, human-centric, inclusive, and sustainable direction. Combining socio-legal methods and doctrinal private law approaches honed thanks to a PhD (Unipa), a postdoc (QMUL), and an HEA Fellowship, Professor Noto La Diega has developed an expertise in IoT, machine learning, cloud computing, robotics, and blockchain. His focus tends to be on the intellectual property, consumer protection, data governance, and human rights issues in these technologies.

Professor Noto La Diega is the author of the groundbreaking book Internet of Things and the Law: Legal Strategies for Consumer-Centric Technologies (Routledge 2022). Building on some ideas developed in the book, he has been awarded a half-a-million pound grant by the Arts and Humanities Research Council and the German Research Foundation for the project “From Smart Technologies to Smart Consumer Laws. Comparative Perspectives from Germany and the UK” (2022-2025). Beyond the University of Stirling, Professor Noto La Diega is Martin-Flynn Global Law Professor at the University of Connecticut; member of the European Commission’s Expert Group on AI and Data in Education and Training; External Expert at the European Data Protection Board; Fellow of the Nexa Center for Internet and Society; Research Associate at UCL Centre for Blockchain Technologies; as well as serving on the Steering Committee of the European Union Intellectual Property Office (EUIPO), the leading IP organisation in Europe.